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Financial Psychology with Dr. Moira Somers, Blackwood Family Enterprise Services - Price Discovery: Money & Mindset #7



Welcome to Price Discovery: Money & Mindset!

This is Episode #7 and you’ll hear Host Jordan Rodriguez interview Dr. Moira Somers, Founding Partner and Chief Learning Officer of Blackwood Family Enterprise Services. Listen to the audio episode on Apple Podcasts, Spotify, YouTube, and your other favorite podcast spots – Follow and leave a 5-star review if you’re enjoying the show!

  • Episode Summary & Player

  • Show Notes

  • Learn more about Price Discovery: Money & Mindset


Price Discovery: Money & Mindset Episode #7: Financial Psychology with Dr. Moira Somers, Blackwood Family Enterprise Services


The psychological aspect of finance is not one to be slept on. In this episode, Host Jordan Rodriguez interviews Dr. Moira Somers, Founding Partner and Chief Learning Officer of Blackwood Family Enterprise Services. She specializes in the growing new field of financial psychology and the associated family dynamics. Hear how money is tied to emotion, how it affects decision-making, what Moira’s process looks like with clients, the importance of clearly communicating your goals, and how high net worth families prefer to receive advice. This episode covers everything from financial psychology to communication. Here’s a small sample of what you will hear in this episode:


  • How do emotions and money affect decision-making?

  • What tools does Dr. Somers use?

  • How important is it to define your goals and communicate them clearly?

  • Are financial psychology firms different from financial advisory firms?

  • What do financial psychologists actually do?

  • How do you develop a relationship with money?

  • What is Dr. Somers’ role?

  • How do financial consults compare to psychological consults?


Connect with Moira at MoneyMindAndMeaning.com, BlackwoodFES.com, on LinkedIn, and her book Advice That Sticks, and connect with Jordan at WSWealthManagers.com.

Check out the episode and show notes below for much more detail.



Link to Apple Podcasts

Show Notes

  • Financial Psychology with Dr. Moira Somers, Blackwood Family Enterprise Services

  • [0:32] Welcome to Price Discovery: Money & Mindset

  • [0:58] Connect with Moira at MoneyMindAndMeaning.com, BlackwoodFES.com, on LinkedIn, and her book Advice That Sticks, and connect with Jordan at WSWealthManagers.com

  • [2:08] What is Moira’s role?

  • [3:12] How do emotions and money affect decision-making?

  • [6:05] How do you develop a relationship with money?

  • [7:15] How does Moira’s psychology background impact her work?

  • [11:38] How do financial consults compare to psychological consults?

  • [15:54] What tools does Moira use?

  • [18:19] How important is it to define your goals and communicate them clearly?

  • [21:42] Advice That Sticks

  • [22:32] How do high net worth families like to receive guidance?

  • [25:12] How does Moira typically work with clients?

  • [27:32] Are financial psychology firms different from financial advisory firms?

  • [33:02] What does Moira have coming up?

  • [34:01] What do financial psychologists actually do?

  • [35:40] Connect with Moira at MoneyMindAndMeaning.com, BlackwoodFES.com, on LinkedIn, and her book Advice That Sticks, and connect with Jordan at WSWealthManagers.com

  • [35:50] Subscribe to Price Discovery: Money & Mindset on your favorite podcast platform and YouTube, and learn more about Jordan at WSWealthManagers.com

  • [35:57] Price Discovery: Money & Mindset is brought to you by Wernick Spear Wealth Managers and Chagrin Valley Business Strategies. Opinions expressed by Jordan and guests are their own and do not represent investment advice, solicitation, or the like.


What is Price Discovery: Money & Mindset?

Wealth. Business. Personal finance. Each episode, hear thought leaders, business owners, and finance experts share their tales of successful entrepreneurship, innovative financial strategies, and the art of balancing wealth with personal fulfillment. Hosted by Jordan Rodriguez, CFP, CEPA, a seasoned expert in wealth management and business consulting. Presented by Chagrin Valley Business Strategies and Wernick Spear Wealth Managers.


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